Skills & Competencies for Customer Insights Analyst II

Customer Insights Analyst II job profile

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JOB SUMMARY for Customer Insights Analyst II

Analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights.

JOB RESPONSIBILITIES for Customer Insights Analyst II

Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases.

Customer Insights Analyst II SALARY RANGE

BASE 50%
$84,542
TOTAL 50%
$88,232
Job Level
P02
Job Code
SM15000469
Education/Degree
Bachelor's Degree
Reports To
Supervisor

Customer Insights Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Customer Insights Analyst II

1 Job Family Competencies – Business Intelligence
Proficiency Level -2
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Lists the basic features of general business intelligence systems and database structure.
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Level 2 Behaviors
(Light Experience)
Supports end-users in using business intelligence tools to query databases for outputs and data preparation.
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Level 3 Behaviors
(Moderate Experience)
Utilizes business intelligence platforms to derive insights to present the data to our business.
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Level 4 Behaviors
(Extensive Experience)
Provides technical oversight and design to support the development of business intelligence solutions.
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Level 5 Behaviors
(Mastery)
Leads the development of visual business intelligence models to utilize business intelligence tools.
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2 Job Family Competencies – Data Analytics
Proficiency Level -2
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the steps on how to run and develop data analytic models.
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Level 2 Behaviors
(Light Experience)
Identifies opportunities for data analytics process improvement and automation.
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Level 3 Behaviors
(Moderate Experience)
Uses data analytics for all reporting to meet user requirements.
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Level 4 Behaviors
(Extensive Experience)
Oversees data analytics team members to ensure data collection and management meet requirements.
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Level 5 Behaviors
(Mastery)
Keeps up-to-date on emerging technology trends in data analytics to apply in our organization.
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3 Customer Insights Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Analyst II
Proficiency Level - 4
5 Competency for - Customer Insights Analyst II
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Customer Insights Analyst II

1 Core Competencies – Lateral Thinking
Proficiency Level -3
Skill definition-Analyzing and creating innovative solutions beyond logical and deductive reasoning to resolve complex problems.
Level 1 Behaviors
(General Familiarity)
Illustrates the importance of lateral thinking in the workplace.
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Level 2 Behaviors
(Light Experience)
Follows new approaches to use lateral thinking in creating new ideas.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various techniques, including mind mapping, to improve lateral thinking skills.
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Level 4 Behaviors
(Extensive Experience)
Improves lateral thinking to explore alternative paths to optimize continuous process improvement.
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Level 5 Behaviors
(Mastery)
Leads the execution of lateral thinking approaches to create innovative solutions to problems.
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2 Core Competencies – Analytical Thinking
Proficiency Level -3
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Identifies tools that assist analytical thinking.
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Level 2 Behaviors
(Light Experience)
Illustrates logical relationships among diverse entities.
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Level 3 Behaviors
(Moderate Experience)
Handles complex issues and provides solutions to improve efficiency and scalability.
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Level 4 Behaviors
(Extensive Experience)
Guides others to analyze all factors and parameters that need to be considered.
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Level 5 Behaviors
(Mastery)
Investigates industry trends and adjusts our business's strategy accordingly.
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3 Customer Insights Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Analyst II
Proficiency Level - 4
5 Competency for - Customer Insights Analyst II
Proficiency Level - 5

Summary of Customer Insights Analyst II skills and competencies

There are 0 hard skills for Customer Insights Analyst II.
13 general skills for Customer Insights Analyst II, Business Intelligence, Data Analytics, Customer Analytics, etc.
8 soft skills for Customer Insights Analyst II, Lateral Thinking, Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Analyst II, he or she needs to be skilled in Lateral Thinking, be skilled in Analytical Thinking, and be proficient in Innovation.

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